From set to screen: how our movies reach their audience

The marketing department is the voice of our film. We’re the ones making sure people hear about the project, understand what it’s about, and get curious enough to follow the journey. From conducting market research and creating a customer persona to communicating closely with the production department to help shape the final product, we’ve been involved in crafting the film’s identity from the ground up. Whether it’s eye-catching social media posts on Instagram and TikTok or designing posters, everything is built around grabbing attention and making an impact. Our job is to turn a student project into something that looks and feels like a real production by shaping how it’s presented and making sure the story behind it reaches the right audience.

The marketing and research team

Here are our team's biggest learnings this semester:

Ana Cires:

Working on this film, I realized marketing is all about understanding the story and making it something people can connect with. I also learned that the best ideas often come from just chatting with the team and letting things flow.

Teodora Nanu:

One of the most important things I learned so far is that even if things seems impossible in the beginning, small efforts from everyone in a team add up, and eventually you can achieve what you thought was impossible. It was really nice seeing everybody work together and honestly it was one of the most relaxing classes this semester, in which I got reminded something that I had forgotten: the power of teamwork.

Carina Rubica:

During this project, I realized that marketing is not just about promoting, but about creating something people can connect with. Through this experience, I also learned that small creative ideas - even something as simple as a new poster layout or an Instagram caption - can make a big difference in catching people’s attention.

Diana Radionov:

This project made me see how powerful small ideas can be when they come from the heart. Every poster, every caption felt like a new way to tell our story and connect with people. I learned to trust not just the plan, but the feeling behind it, and that made the whole process unforgettable.

Ecaterina Tetco:

Working in the marketing department taught me how to create content that fits the project's goals, and understand what attracts and engages an audience. Overall, this project taught me how to work as part of a team, communicate better, manage my time, and stay organized. It showed me how important planning and flexibility are when working on real projects. I also learned how to take responsibility for my tasks, solve problems creatively, and keep a positive attitude even when things got challenging.

The marketing and research team